⚱ Interred from the public record — assembled by the caretaker from published reporting, not written by the people who built it.
Everpix
2011 – 2013
Beloved by 7,000 subscribers. Not enough to cover the bill.
Certificate of Death
State of Perpetual Beta · Dept. of Discontinued Software
- The departed
- Everpix
- Known for
- Cloud photo storage that resurfaced the pictures you'd forgotten
- Born
- September 2011
- Died
- December 15, 2013
- Survived
- about 2 years, 3 months
- Cause of death
- Ran out of runway
- Peak MRR
- $40k/mo
- Lifetime revenue
- $254.1k
- Capital burned
- $2.3M
- Founder-hours lost
- Uncounted
- Survived by
- 50k users
- Laid to rest by
- The caretaker, from public record
- Interred
- July 30, 2026
- Source
- github.com
Eulogy
Everpix launched at Disrupt SF in 2011 and was, by most accounts, the best cloud photo product of its era. It had 50,000 signed-up users, 7,000 of them paying, and roughly $40,000 a month in subscriptions over its final three months — enough to cover variable costs, never enough to cover the business. The Series A did not come. The team announced the end on 5 November 2013 and switched the servers off on 15 December. Then they did something almost nobody does: they published the whole corpse — metrics, financials, the $2.29M net loss — on GitHub, for anyone who wanted to learn from it.
Lessons for the living
Covering your variable costs is not the same as covering your business. Everpix knew its numbers precisely and died anyway.